How to Use Social Media To Build Your Personal Brand and Grow Your Business.
A whole lot of people want to learn how to Grow their business Online especially in Nigeria. Don’t worry about other parts of the world, because if it works in Nigeria, it will fly anywhere else.
To some extent, one of the things you need to do to kickstart the process of growing your business online is to build a personal brand.
Yeah, you heard me…truth be told ehn, life hard for this we country o… I tells you..
Forget all this packaging you see everywhere from some of this our Naija gurus. You go hear one “guru” will tell you:
‘How I made 30 Billion naila in twenty-four hours’ or ‘How I made $1000 for doing nothing’
And I will be like WTF.
I see all those as BS because to get the real results mehn, you got to put in the needed work. Yeah. I’m still a fan of ‘working smart’ though, not necessarily ‘workin hard’
Disclaimer: this content is meant to expose, teach and give you value. It is not in anyway meant to discredit or witch-hunt anyone biko.
Well back to the matter before we get carried away:
How to Use Social Media To Build Your Personal Brand and Grow Your Business.
The first thing you must do is to identify your area of expertise. GBAM!!!
What can I do and do very well? Personally I can run Facebook ads that converts. That’s my strength and where I have mastery. So before going ahead to even think of leveraging on the power of social media, first thing you must do is to ask yourself this important question: What I’m I very good at?
If you can answer this question, then the rest of the journey will be easy brizzy..haha
Don’t come and tell me that “I’m good at graphics design and I can code and sing”
Chai, hunku, na OYO go be your case o, pick and identify one area of expertise.
Where FOCUS is, energy flows…
Next is to find the right groups and forums and join. You can use platforms like Facebook, Twitter, our dear Medium.com and Linkedln to find groups that already have communities on your area of expertise. So what you can do is to give out value by sharing your experience once in a while and helping community members solve their personal issues they may encounter. By so doing, you are building an authority around your personal brand. Remember, there is no how you give out value genuinely and you will be ignored! Men will look for you!
If the above is sorted, you will now have to engage regularly and dish out quality content. Oh yes. Let me tell you one big secret, you have to create quality content for your audience at least on a regular bases. It take a whole lot of effort, work and discipline. ‘E no easy mehn, but you gat to do it mehn’
Remember that the aim of all these is to build trust so that should you want to sell to them in future, it will be without any stress.
Know that your audiences can smell a fake from a mile away. They will quickly be able to tell whether you are trying to help them learn or if you’re solely trying to sell to them. Don’t be the latter. If you rush to sell to them immediately, it can bounce back. You can follow the 80/20 rule of providing good content 80 percent of the time and selling only 20 percent of the time. It works!!
When this is done, you can then go ahead to join discussions and conversations. These are topics already created either in your absence or your presence. It helps you engage more, network more and your comments can be the solution to someone’s challenge. Don’t be afraid to add your voice and make yourself visible in a discussion. This is especially true if you have unique insights and value to add. Showing that you’re responsive, engaging, and human will do wonders for your brand. ‘No go sidon de look like lukman’
There are a whole lot of other things to do, but these are the most important ones, trust me. I believe you got value from this content and it has in some way answered some questions you might have had about using social media platforms to build your personal brand and grow your business.
What did you think I just did BTW..
I just followed all the steps mentioned above. See for yourself below…lol:
1. I started by identifying my area of Expertise which is Digital Marketing using Facebook and Instagram advertising.
2. I’m using a platform which in this case is Medium, business section, with a topic that relates to my content
3. I now engage and dish out quality content. Whether this is regular? Time will tell 😂
You might as well follow me to find out. Remember, I’ve not sold anything to you. The only time this business relationship will get to the next level is if you need professional help in Promoting your business online using Facebook.
4. And I joined this discussion, that’s why you are seeing this write up the first place…hahaha
So it goes a long way to tell you to practice what you preach!
Till I see you again…Gbosai!!!
