More Creative Ways to Leverage the Power of Social Media for Personal Branding

Still on Personal branding, I got a lot of feedback and response from various people. Some asked me to write on other ways to go about personal branding leveraging the power of social media to grow ones business.

Well, incase you missed my last post, check it out here:

Leveraging the Power of Social Media to Build your Personal Brand

Among the things we mentioned on how to use social media to build your personal brand and grow your business:

· identify your area of expertise

· find the right groups and forums and join

· engage regularly and dish out quality content

· join discussions and conversations

From experience and interaction with some of my partners, they revealed to me some powerful, helpful and creative ways they use social media for personal branding. So, be rest assured that these works and you must surely get the desired results if implemented correctly.

Fully Update Your Profile:

For chicken’s sake, why will a potential customer or client take you serious when he eventually comes to your profile and sees: ‘Harbimbolar_pweety’ or ‘Harminah_sexy’. That alone is a red flag. If you are serious, take out time to update your profile accordingly and that includes your official name.

Create & Curate Engaging Content:

You need to share content that you have written yourself, to demonstrate your expertise within your industry. This type of content shows you have knowledge of the latest trends in that industry and how it is evolving.

Creating engaging content means taking a fresh approach to the types of updates you share with your network. Do not be afraid to occasionally talk about your own achievements, or even add engaging extras about your personal life (topics such as travel, hobbies). After all, social media is about individuals first. Sharing some of this information provides your audience with a glimpse of who you really are and what you’re about. Create a balance else you will appear like a desperate weirdo 😃

Keep Your Brand Voice, Image & Tone Consistent:

You must also remain consistent with your ideas and the ways you present them so that you’re memorable and trustworthy. This will also help you not to get your audience confused or lost. Be consistent, it pays in the long run.

So…

Building your personal brand on social media takes some work, so brazen up and let us get down to business. Remember to take the first step. TAKE ACTION!

Till I see you again…Gbosai!!!